From One Chicken to 45 Stores: The Beacon Mart Story

When Mary Chen started looking for clean, safe chicken for her cancer patients, she wasn’t planning to build a frozen food brand. But that simple question—“Is this chicken safe enough to eat?”—sparked something much bigger.

Today, Beacon Mart is one of Malaysia's fastest-growing healthy frozen food brands, with 45 stores across the country and aiming for 100 by 2030. Known for its hormone-free chicken, chemical-free frozen seafood, and ready-to-cook products, Beacon Mart is more than just a frozen food mart—it's reshaping how Malaysians shop for frozen food and built on a unique farm to plate model, where the entire process is controlled from start to finish.

“If you can't find clean, safe food; grow it yourself.”

🌿 From Healthcare Roots to Healthy Food Retail

Beacon Mart’s story began in Beacon Hospital, a leading cancer specialist center in Malaysia. Many patients were advised to avoid regular chicken due to growth hormones and chemical residues. But there wasn’t a better alternative.

“We all know chicken is the most affordable source of protein, but when patients lose that option, eating becomes very expensive."

So, Mary decided to create one.

After 10 years of R&D, she introduced Beacon Seaweed Chicken—a healthier type of chicken raised on seaweed, moringa, enzymes, and clean “quantum energy” water. No antibiotics. No growth hormones. No heavy metals. The result: a safer protein even for the most vulnerable.

It wasn't just about creating a product. It was about reshaping food standards from the ground up.

🧊 Farm to Plate: Everything Done In-House

What makes Beacon Mart different from other frozen food brands in Malaysia is their farm to plate approach.

Everything is done internally:

• Their own chicken farms
• In-house food processing and central kitchen
• Cold trucks and delivery team
• Their own stores and online ecommerce platforms

This way, Beacon Mart can make sure every product is fresh, clean, and safe—no outsourcing, no middlemen, and no guesswork.

“It’s more than just clean food. It’s a food system built around human care.”

🐟 Clean and Sustainable Frozen Seafood from East Malaysia

In 2022, Beacon Mart expanded into premium frozen seafood, partnering directly with fishermen in Sabah, East Malaysia—where the seas are cleaner and the fish are more nutrient-rich.

Unlike many frozen seafood brands that rely on chemical washes and thick ice coatings, Beacon’s seafood is:

• Chemical-free
• Flash-frozen at peak freshness
• Vacuum-packed at the source

This chemical-free frozen seafood offering started slow but picked up momentum in 2023, now becoming a key part of Beacon Mart’s product line for health-conscious households.

🛒 More Than Just Chicken and Fish

Today, Beacon Mart offers more than just chicken and fish. You’ll also find:

• Chicken essence (slow-cooked, no preservatives)
• Ready-to-cook products like marinated chickens and pure chicken sausages
• Organic vegetables
• Traditional wellness foods like bird’s nest
• Whole food products under the Radiant brand

All items follow the same philosophy: clean, natural, and good for your health.

👨‍💼 Meet the CEO: A Different Kind of Leader

The CEO of Beacon Mart, Andy Chew, isn’t from a food or farming background. He was a chartered accountant before joining the company. But that fresh perspective helped build better systems, reduce costs, and scale the business fast.

His team includes people from healthcare, logistics, and tech—not your usual frozen food crowd. And maybe that’s what makes Beacon Mart so different.

Andy revealed that the number of Beacon Mart stores has increased to 45 to date.

🤝 A Frozen Food Franchise That Supports Locals

Beacon Mart’s rapid expansion has also been supported by a low-barrier frozen food franchise model. Through a zero capital franchise program in Malaysia, store partners can manage outlets without large upfront investments—making entrepreneurship more accessible while keeping brand quality consistent. Store partners are chosen with strict criteria, of course.

While the focus remains on food, this initiative adds a layer of social impact to the brand’s story.

💬 Why Malaysians Choose Beacon Mart

In a market full of processed and mass-produced frozen food, Beacon Mart stands out as a clean, health-driven Malaysian brand.

Whether you’re health-conscious, cooking for family, or just want better chicken, we bring farm to plate quality straight to your plate—no shortcuts, no middlemen.

From poultry farms to cold trucks and retail freezers, we handle everything ourselves to make sure you get food that’s safe, natural, and trusted—making us Your Healthier Choice.

And it all started… with one chicken.

🔗 Credit to Original Source

This article is a translated and summarised adaptation of the original Mandarin article published by ChinaPress. You can read the full original piece here:

👉 https://www.chinapress.com.my/?p=4415537